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App Redesign That Secured Funding
Design Process
Discovery
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Stakeholder interviews with Business Development & Communication Manager, CEO, and CTO.
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User research: surveys and interviews.
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Competitor analysis.
Exploration
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Analyzed the existing website and pain points.
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Explored solutions to improve engagement and navigation.
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Defined user flows and created UI components.
Good to Go
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Presented designs to stakeholders.
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Refined website structure: introduced a clear navigation menu, adjusted FAQ placement.
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Organized content based on user needs: tailored paths for different customer types.
Shipped
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Implemented changes based on feedback.
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Interactive prototypes.
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Improved content structure for conversion
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NPS score increased from 12 to 53
Positive Outcome
• Significantly Improved NPS Score – Customer satisfaction increased dramatically, with the Net Promoter Score (NPS) rising from 12 to 53.
Problem Statement
The existing website did not effectively communicate Bkonect’s services or encourage user engagement. Users found it difficult to navigate and lacked trust in the platform. The objective was to enhance clarity, usability, and conversion rates.
Solution
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Streamlined homepage navigation with tailored user paths.
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Introduced an interactive element to engage users based on their needs.
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Simplified information hierarchy to reduce cognitive overload.
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Made case studies accessible via clickable logos.
My Role
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Conducted stakeholder interviews and user research.
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Conducted brainstorming workshops.
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Synthesized findings into actionable insights.
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Designed wireframes and interactive prototypes.
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Facilitated ideation workshops to align with stakeholder vision.
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Collaborated with developers to implement design solutions.
Data Driven Redesign Achieves NPS Boost
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