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App Redesign That Secured Funding
Project Overview
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App Redesign That Secured Funding
Design Process
Discovery
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Analyzed branding guidelines and existing design system.
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Identified cognitive overload issues with multiple user types
Exploration
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Refined UI to balance consistency with fresh perspectives
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Developed visual hierarchy for user profiles
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Optimized form designs to reduce cognitive load
Good to Go
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New visual concept for the website
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Design system
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Documented UX refinements in Notion for development handoff
Shipped
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Delivered final prototypes and user flows
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Implemented improved UX for smoother onboarding
Problem Statement
Catawba County faced a challenge with negative youth migration, as many young people were unaware of local career opportunities. K-64 aimed to bridge this gap by connecting education, business, and government. The challenge was to design a website that effectively communicates these opportunities while maintaining K-64’s established brand identity.
Solution
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Maintained brand consistency with light, clean UI
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Improved information clarity using tags, loading bars, and visual hierarchy
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Designed dynamic form layouts for better usability
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Optimized checklists by grouping related settings, reducing scroll fatigue
My Role
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Designed a new visual concept while adhering to K-64’s brand guidelines
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Developed a structured user experience to simplify navigation for different user types
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Created a visual hierarchy to enhance profile page readability and engagement
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Designed wireframes and interactive prototypes.
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Established and documented design system updates for consistency
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Collaborated with stakeholders and developers to ensure a smooth implementation
Project Duration
24
weeks
24
sprints
Tools Used
Notion
Maze
Figma
Photoshop
Scalable Design System for K-64
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