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App Redesign That Secured Funding
Design Process
Discovery
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Research
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Problem definition
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User interviews
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User testing
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Competitor analysis
Exploration
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Analyzing legacy designs
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Exploring solutions
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Defining flows
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Creating UI components
Good to Go
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Presenting designs to product owner and to the dev team
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Notion tickets
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Design system components
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Tech definition and adjustment
Shipped
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Jira tickets
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Final flows
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Prototype
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App new version
Positive Outcome
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Improved User Adoption – The redesign made the app more intuitive, increasing engagement from caregivers and family members.
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Enhanced Market Viability – Streamlining features and focusing on core functionalities resulted in a more competitive and scalable product.
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Secured Funding – The app owner, Penny Campbell, received a grant to further develop and expand the app.
Problem Statement
The Senior In Transition (SIT) app struggled with low user adoption due to confusing design and inefficiencies compared to existing tools. Caregivers, the primary users, found it unclear and time-consuming. The goal was to address these challenges through research-driven improvements and a streamlined MVP.
Solution
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Simplified app navigation with a bottom menu and nested items.
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Introduced specialized emojis for quick caregiver status updates.
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Limited communication to one family member per patient.
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Enabled caregiver contact only during active shifts.
My Role
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Conducted user interviews and analyzed feedback to identify pain points.
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Synthesized findings into actionable insights through card sorting and thematic analysis.
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Designed wireframes and interactive prototypes in Figma to address user challenges.
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Led usability testing with tools like Maze to validate and refine solutions.
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Created a new branding proposal, including color palette adjustments and a simplified logo.
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Prioritized and streamlined features for the MVP based on user feedback.
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Collaborated with the development team as part of the delivery process to ensure successful implementation.
App Redesign That Secured Funding
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