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App Redesign That Secured Funding
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Design Process
Discovery
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Research
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Problem definition
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User interviews
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User testing
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Competitor analysis
Exploration
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Analyzed peer-to-peer lending structures.
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Defined user flows for borrowers and vendors.
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Created UI components for dashboards.
Good to Go
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Presented designs to stakeholders.
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Adjusted app logic based on feasibility.
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Developed design language
Shipped
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Jira tickets
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Final flows
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Wireframes
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Design guide
Problem Statement
The initial goal was to create more accessible micro-lending options for individuals struggling to purchase food. Traditional financial institutions posed barriers due to strict lending policies and distrust in formal banking. Research revealed that people preferred borrowing from friends, family, or informal savings groups like Ajo and Isusu. This insight led to a shift from bank-backed micro-loans to a peer-to-peer lending model, ensuring direct access to food without traditional banking obstacles.
Solution
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Shifted from bank partnerships to peer-to-peer lending.
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Designed a seamless process for users to request and receive micro-loans.
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Ensured funds go directly to vendors to prevent misuse.
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Developed a user-friendly interface for lenders and borrowers.
My Role
• Led the design vision while empowering team members to contribute their strengths.
• Designed user and vendor dashboards in Figma, ensuring clarity and usability.
• Conducted white-desk research to uncover insights on Nigeria’s banking system, food insecurity, and informal lending practices.
• Contributed to user research by defining objectives and synthesizing qualitative and quantitative findings.
• Facilitated design critiques through Figma comments, weekly Google Meets, and a dedicated Slack channel.
• Documented design decisions and created clear specs to support development handoff.
• Worked closely with the development team to ensure design solutions were technically feasible.
Project Duration
12
weeks
12
sprints
Tools Used
Photoshop
Notion
Figma
Procreate
Maze
Community Support: Unlocking Nonprofit Funding Paths
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