LAGOS · NIGERIA

Community Support: Unlocking Nonprofit Funding Paths

Food Loan began as a Nigerian food microloan concept. Research moved the product direction toward peer-to-peer lending, with separate borrower and vendor experiences.

Product direction

Peer-to-peer lending

  • B2C
  • Lead Designer
  • FinTech
Scope
Lead designer · Research and synthesis · Product-direction recommendation · Flows, UI and dashboard design · Prototyping
Timeline
12 weeks · 12 sprints
Tools
Photoshop · Notion · Figma · Procreate · Maze
Food Loan case study cover

01

Project Overview

Food Loan was conceived as a microloan product helping households in Lagos afford food between paychecks.

The strongest part of this project is not the interface production — it is the strategic pivot. Research with borrowers and vendors showed that a purely institutional lending model would not clear trust and repayment barriers, so the concept evolved toward peer-to-peer lending with distinct borrower and vendor flows.

Food Loan project overview screens
Food Loan project overview screens

02

Challenge

Households needed short-term food financing, but the original institutional microloan model carried high perceived risk on both sides: lenders could not assess borrowers, and borrowers did not trust unfamiliar financial products.

03

Design Decisions

A peer-to-peer lending structure with transparent repayment terms, a vendor-side dashboard for order and settlement visibility, and a borrower experience built around small, understandable commitments.

04

Research & Delivery

  1. 01

    Discovery

    • Market and competitor research
    • Borrower and vendor interviews
    • Repayment and trust barriers mapped
  2. 02

    Exploration

    • Peer-to-peer lending direction
    • Separate borrower and vendor flows
    • Dashboard concepts
    • UI exploration
  3. 03

    Good to Go

    • Stakeholder presentation
    • Usability testing with Maze
    • Component library
  4. 04

    Shipped

    • Final borrower and vendor flows
    • Prototype handoff
    • Documentation

05

My Role

  • 01

    Lead designer

  • 02

    Research and synthesis

  • 03

    Product-direction recommendation

  • 04

    Flows, UI and dashboard design

  • 05

    Prototyping

06

Project Duration

12

weeks

12

sprints

07

Tools Used

  • Photoshop
  • Notion
  • Figma
  • Procreate
  • Maze