Product / UX Designer · Canada
A Canada-based product designer with more than four years of experience. I do data-driven work for government, nonprofit and education-oriented products — research first, decisions evidenced, outcomes measured.
User flows · UX research · Interaction design · UI systems
Selected work ↓Delivered
Documented Figma design system
B2C / Education / Government
A Catawba County initiative addressing youth migration through career exploration. The work covered accessibility, a new website concept and a documented Figma design system.
Outcome
Secured funding for the next stage
B2B / Communication App / SAAS
Senior In Transition set out to improve communication between caregivers and families in nursing facilities. User testing surfaced clear acceptance problems, and the redesign followed that evidence rather than assumptions.
Product direction
Closing the distance to care across Nova Scotia
Healthcare / User Research / Accessibility
A friendly health app that adapts to each community. It’s available in many languages, works even when connectivity is poor, and helps people find and follow care—while keeping things simple for providers
Customer satisfaction · NPS
12 → 53
B2B / Mobile First / CRM User Experience
Stakeholder and user research, a restructured navigation and content model, and interactive prototyping raised the product's NPS from 12 to 53.
Product direction
Peer-to-peer lending
B2C / Lead Designer / FinTech
Food Loan began as a Nigerian food microloan concept. Research moved the product direction toward peer-to-peer lending, with separate borrower and vendor experiences.
Visual identity
A coherent visual language
branding / iconography / visual strategy
A team brand-book effort centred on communicating reliability, technical competence and creativity through a coherent visual language.
I work with teams that want research, a clear design system and outcomes they can measure.
Get in touch →